Orient Solar is a forward-looking solar energy brand that designs and manufactures high-quality solar products for homes, businesses and industries. With a mission to make clean energy accessible and affordable, the brand is committed to driving the transition toward a more sustainable future.
To help bring this vision to life online, CSG partnered with Orient Solar to create a robust digital foundation, combining modern website development with strategic digital marketing. Together, we built a platform that not only showcases Orient Solar’s innovative products but also connects them with a wider audience ready to embrace renewable energy.
The collaboration yielded a fresh, engaging digital presence that embodies Orient Solar’s values of innovation, trust and sustainability, positioning the brand as a leader in the evolving solar industry.
CSG partnered with Orient Solar to deliver an end-to-end digital uplift across website development, digital marketing and graphic design. We created a fast, responsive website that clearly showcases Orient Solar’s product range and makes it easy for visitors to explore, inquire and convert - while reflecting the brand’s commitment to innovation and sustainability.
In parallel, we rolled out a thoughtful marketing program - SEO, content and targeted campaigns, to grow visibility and engagement across channels. To tie everything together, our design team produced a visual system and marketing assets, strengthening brand recognition and making every touchpoint feel consistent, polished and unmistakably Orient Solar.
As Orient Solar continued to grow in the renewable energy market, its online presence couldn’t keep up. Their website was outdated, cluttered, and struggled to rank on search engines - which meant that even with great products, they weren’t reaching the customers actively looking for solar solutions. The site needed more than just a facelift - it needed a complete restructuring to improve performance, visibility, and user experience.
Beyond the technical side, the brand also needed a creative refresh. The visuals and marketing content lacked consistency and didn’t fully represent Orient Solar’s innovation or credibility in the industry. To stand out in an increasingly competitive solar market, they needed a unified digital identity - one that was functional, engaging and true to who they are.
Website restructuring & responsive development: clean information architecture, mobile-first layouts, faster load times, improved Core Web Vitals and Lighthouse scores
Technical SEO foundation: optimized URL structure, schema markup, XML sitemap, robots.txt, canonicalization and indexing fixes for stronger crawlability.
UI/UX redesign & CRO: consistent design system, accessible color contrast, prominent CTAs, simplified enquiry/quote flow, conversion rate optimization.
Keyword mapping & on-page SEO: priority product/use-case landing pages, optimized titles, metas, H1–H3, internal linking, content clusters and pillar pages.
Search-intent content strategy: blogs, FAQs, comparisons, and guides targeting informational, commercial and transactional keywords with E-E-A-T signals.
Social media creative system: branded templates for posts/reels/ads, product spotlights, educational creatives, consistent brand voice and visual identity.
Analytics & optimization: GA4 events, UTM tracking, funnel measurement, performance dashboards and ongoing A/B testing for continuous improvement.
Delivering professional digital solutions that Lorem Ipsum is simply dummy text of the printing and typesetting industry.
"CSG became a game-changer for Orient Solar. They took our business into new heights with their knowledge in UI/UX design, brand identity and overall web presence. Our vision has been converted into reality because of their innovative solutions and keeping hardworking commitment towards quality. I highly suggest them for outstanding digital services!"
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